There was already a fair amount of content throughout the app meant to educate users and guide them toward backing up, but it wasn’t effective enough.

In cases like this, I was often asked to simply rephrase existing content to include new details. But updating a few screens (like our 6-screen backup story and one or two other spots) wouldn’t have been enough. Plus, our UI didn’t have much space for extra text.

Also, Exodus was only in English at the time, so rephrasing copy may not have been effective for non-fluent English users.

I knew we needed something more obvious. Something concise and impossible to ignore.

To deliver the message at the right time and place, I reviewed the existing backup flow to identify opportunities to add new content or steps.

I also noticed that the way content was presented hurt comprehension, especially in the backup flow.

Here’s an example of how I showed ways to make our modals easier to read. This was out of scope for this specific project, so I didn’t start this discussion until after the project was done. I knew we needed something faster than major design changes that can’t be implemented quickly. Plus, there was usually pushback on changes like this, so this was temporarily set aside.